Jay Z has proclaimed war against Autotune. On New York's Hot 97 radio station, Jay premiered a new song from his forthcoming album Blueprint 3 LP, called "D.O.A.," or "The Death of Auto-Tune."In "D.O.A." Jay Z say's, "You rappers singing too much/ Get back to rap, you T-Pain-ing too much/ I'm a multi-millionaire/ So how am I the hardest n---a here?" Ouch!! a direct jab pretty much at every top charting Hip Hop artist so far.
"This is anti-Auto-Tune, death of the Ringtone," begins rapping Jay Z, over a track co-produced by Kanye West and No I.D. Hard drums and horns blaze as Jay conjures images of a black John Dillinger holding a smoking Tommy Gun, laying down a fool ignorant enough to stand in his way. Jay is back to kill biting MCs. Last month, Kanye West told MTV News about Jay Z's stance againt Autotune, the vocal effect used extensively by T-Pain and by West himself on his latest album.
"We actually removed all the songs with Auto-Tune off of his album," Kanye West said, "to make the point that this is an anti-Auto-Tune album, even though I released an album that has all Auto-Tune!" Isn't this alarmingly contradicting? Using someone who is an Autotune whore to produce your ANTI AUTOTUNE SONG? Why the sudden change Jay Z? I mean without Autotune there is no "Swagger Like Us"!
"The guys who did it, did it great," Jay Z explained. "T-Pain, he does great melodies. If you listen to Kanye, great melodies. If you listen to [West's] 'Say You Will' or 'Heartless,' great melodies. [Lil Wayne and T-Pain's] 'Lollipop' was a fantastic melody. Everybody can't do it. Let them guys do it. They got their little niche, let's move on. That's just my opinion. I don't know if everybody feels the same way."
His long-awaited album, Blueprint 3, is coming out via a new partnership with Atlantic Records and is expected to be released on September 11. The first official single from Blueprint 3 will be "On That," featuring Drake.
Thoughts on the video for D.O.A. or his complete 180 turn?
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